Knowing the Role Your Real Estate Agent Plays in Selling Your Home

by Bob Bittelari 10/06/2019

A real estate agent for a seller, often referred to as a seller's agent, performs many functions, including helping you organize your house for sale, set the right price, determine a selling strategy, and negotiate with buyers. This article covers the roles and responsibilities of a seller's agent and what qualities to look for, so you will know how to select the right real estate agent to sell your home.

What is the Sellers' Agent?

A seller's agent represents the seller during the course of selling their property. Seller's agent is the same as a listing agent, and both terms can be used interchangeably.

Listing Consultation

When you are selling your house, the first meeting that you have with a real estate agent is usually known as a listing consultation. During the consultative session, your agent will look at your property and learn more about your aims for selling. They will discuss your home's selling features with you, and suggest improvements that could lift your price. 

They will also do a comparative market analysis (CMA), which looks at comparable homes that have sold nearby, to help figure out what your home is worth in the current market and recommend a price to you. A good seller's agent should also bring a marketing strategy to help you realize that price.

Roles of a Listing Agent in Selling a Home

1. Prepare Your Home to Sell

A listing agent with lots of experience will know how to maximize your property value so you can receive top cash for your home. They will be able to figure out which updates you should make to your home to increase its selling price. They will also be able to suggest service providers such as an inspector, handyman, painter, landscaper, stager, etc., who will provide great value and high quality at a reasonable price.

2. Stage Your Home to Sell

Preparing your home is an art. Staging is different from decorating and requires the attention of a professional, especially if you want to make the most out of your sale price. They understand that proper preparation prevents poor performance. Your agent will help you stage your home so that it makes the best first impression among potential buyers. A well-staged home can wow buyers from the time they look at the listing photos, to the moment they walk in the door.

3. Hire An Expert Listing Photographer

An expert real estate agent will assist you in organizing professional photographers, or may even have one as part of the service. Once the home is prepared and staged, it will be ready for a photo shoot. The photographer will also perform a 3D scan of your house so that buyers can view it from every angle online. Many buyers who are not resident in the state or the country would want to have a 3D Walk-through of your house before they spend their time and money to tour it in-person.

These are essential roles real estate agents perform for the seller during the sale of a property. So when you are hiring an agent, don't be afraid to tap into their expertise and learn as much as you can from them.

About the Author
Author

Bob Bittelari

 Bob is known for giving clients his undivided attention. He takes the time to listen, educate, advise and meet individual needs for both sellers and buyers. He understands how busy we all are and makes every effort to maximize your time. Bob had been with the Century 21 system for over 30 years and is a member of the Century 21 Master’s Hall of fame, a Centurion producer since 1992 and award winner of the coveted President’s Award. . Bob has served as President of his local Real Estate council of the Greater Boston Real Estate Board, coached both Arlington Little League, Arlington Youth Hockey, is a member of the Touchdown Club of Arlington, and enjoys golf, cross fit, and obstacle racing.

Having just joined Berkshire Hathaway HomeServices Commonwealth Real Estate, a name revered worldwide and has stood for strength, integrity, and trust, Bob will use his knowledge and skills in your best interest. You will be impressed with his level of service and professionalism. He is never too busy to service all of your real estate needs, so contact Bob today at 781-454-9900.